Senior Living Sales and Marketing Director
Company: La Costa Glen Carlsbad Ccrc Llc
Location: Carlsbad
Posted on: May 9, 2024
|
|
Job Description:
Join our team as the Sales and Marketing Director at La Costa
Glen, an award-winning senior living community certified as a Great
Place to Work and ranked #3 in Aging Services by Forbes Magazine.
La Costa Glen offers an excellent benefits package including
medical, dental, vision, life insurance, flexible spending
accounts, and a Safe Harbor 401(k) plan with match.This leadership
role is responsible for planning, developing, and directing the
sales team in addition to coordination of all aspects of marketing
the residential living residences of the largest Continuing Care
Retirement Community in California! Marketing functions include
direct sales, advertising, public relations, and all prospect
sourcing from multiple channels.Compensation: Guaranteed $160K in
year one; in year 2 and beyond, $180K+ (base salary plus estimated
commission/bonus)A day in the life of a Sales and Marketing
Director at La Costa Glen:Plans, develops, and executes all aspects
of community residential living occupancy development, including
oversight of the annual marketing plan. This includes business
positioning, objectives, strategies, and budget.Works with the
prospective resident, family members, and key influencers
(physician, attorney, trust officer, as appropriate) to facilitate
a timely and beneficial commitment to the community. This includes
frequent personal contact with the prospective resident including
but not limited to telephone calls, home or office visits, events,
seminars, and tours as appropriate.Responsible for the professional
handling of all incoming inquiries. Manages the sales process
through first inquiry to receipt of deposit to move-in in relation
to the representation, negotiation and promotion of the community
to that individual.Supervises the performance of the Marketing
Department. Selects, trains, develops, evaluates, and provides
feedback and coaching for all marketing personnel.Interacts with
all related disciplines, assuring that units are properly prepared
for move-in and keeping all pertinent parties apprised of move-in
dates and possible adjustments.Prepares and maintains accurate and
timely records, analysis and studies as required including an
annual marketing plan.Fully executes the sales, marketing, referral
and advertising objectives and strategies as outlined in the annual
marketing plan.Keeps updated about relevant, operational,
competitive, and company information, in order to respond
effectively to inquiries from contacts and convey community
message.Plans and arranges for open houses and events, publicity
brochures and displays, soliciting the cooperation of community
staff and residents in these efforts.Plans public information
programs and carries out such programs by working with all news
media.Addresses civic organizations, businesses, and service
organizations, representing the community in such
activities.Participates in the research, preparation and writing of
the department budget. Operates the department within budget
guidelines.Determines metrics to measure the marketing
effectiveness and ROI.Identifies and oversees systems tracking
marketing performance.Performs additional work duties and
responsibilities as assigned.Qualifications:Minimum ten years of
progressive experience in marketing or other related work
experience.Minimum eight years management experience, with proven
ability in problem solving, team building, and decision making.
Successful track record leading and managing a sales team.Minimum
five years experience developing and maintaining a department
budget.Minimum five years sales experience or public relations
experience.Must demonstrate excellent verbal and written
communication skills and have the ability to communicate and
present in person, in writing, and on the telephone effectively in
English. Must be an effective presenter with both large and small
groups.Skilled in use of computer software including Word, Excel,
Outlook, and lead-tracking software.Must have excellent customer
service skills and enjoy working with the elderly.Excellent
executive leadership and strategic thinking skills.Ability to
execute tactically while thinking strategically.Strong
interpersonal skills.Maintains working knowledge of Title 22, FHA,
ADA, HIPAA, TSR and other regulations that impact the industry.A
bachelors degree in marketing or related field, or equivalent work
experience.About La Costa GlenLa Costa Glen is a resort-style
retirement community located in beautiful North San Diego County,
only two and a half miles from the Pacific. The community is
contained securely on 50 acres within a park-like preserve,
surrounded by permanent open space. La Costa Glen is a Continuing
Care Retirement Community (CCRC) offering a variety of villas and
apartment homes to over 900 residents. Full services are provided,
including restaurant style dining, housekeeping and laundry,
maintenance services, transportation, fitness classes, wellness
programs, and numerous activities.We appreciate your interest in
employment opportunities at our community. We are committed to
hiring high quality, professional and caring individuals. We value
and recognize the importance of supporting, training, and retaining
our employees to better serve our residents. We look for employees
with a passion for customer service.Prior to beginning work at our
community, applicants must complete and pass a drug screening,
physical exam with tuberculosis (TB) skin test, and criminal
clearance through FBI and Department of Justice. The background
search includes minor misdemeanors and DUIs.. #ZR#LaCostaGlen1by
Jobble
Keywords: La Costa Glen Carlsbad Ccrc Llc, Carlsbad , Senior Living Sales and Marketing Director, Executive , Carlsbad, California
Click
here to apply!
|