Global Brand Manager

Company: Bowers & Wilkins
Location: Carlsbad
Posted on: November 17, 2023

Job Description:

Reporting to the The Global Brand Director, the Global Brand Manager will assist in developing all brand and marketing strategy for Masimo Consumer's highest growth category - consumer health. The individual in this role will support the development and implementation of brand marketing priorities, ensuring that all campaigns, new product launches, services and experiences are well-marketed to our target consumers in all prioritized markets and critical marketplace channels, with focus on our Direct-to-Consumer channel. They will be brief owners; ensuring the brand's strategic direction is at the forefront of every initiative, big and small. This individual will partner cross-functionally with global markets and Masimo Consumer's shared services groups (Creative Services, Product Development, DTC, Legal, Channel Sales, GTM and Operations) and external agency partners to ensure outstanding and timely execution of all prioritized marketing initiatives.Accountabilities

• Assist in translating the Masimo Consumer Health brand and the individual product launch strategies into strategic global marketing plans to achieve growth targets and create amazing relationships with consumers, both current and new.
• Ensure global brand identity is consistent across all marketing executions and communications. Supports the organization through consumer first, brand led mentality.
• Drive all asset and content creation, starting from briefing stage, in support of brand needs through Masimo Consumer's creative services organization or with external firms
• Drive deeper understanding of consumer through implementation and analysis of consumer insights and analytics, leveraging key learnings to optimize brand & product strategy
• Support the building and implementation of all traditional, performance, digital, brand, content, and PR efforts
• Drive all asset and content creation, starting from briefing stage, in support of brand needs through Masimo Consumer's creative services organization or with external firms
• Become a subject matter expert, ensuring all key value propositions and product features are accurately represented and communicated to the right stakeholders. This will include leading briefings to press as well internal and external training teams (including customer service).Mandatory Qualifications
  • Bachelor's degree required (in marketing or related field); MBA preferred
  • 3+ years of brand management and/or digital marketing experience; DTC experience a plus, particularly with a focus digital transformation Additional / Preferred Qualifications
    • Experience in consumer tech or med tech across fitness, wellness, health, conditions, and telehealth
    • Launched at least one brand that either disrupted or created a category
    • Experience with premium products
    • Global experience Experience & Skills
      • Intellectually curious, strong analytical and problem-solving skills
      • Thorough understanding of end-to-end consumer marketing mix and KPIs
      • Day-to-day management of agency partners (creative, PR, media)
      • Highly organized, independent and detail-oriented with strong follow-up skills
      • Strong interpersonal skills with the ability to build solid collaborative relationships with multiple internal departments and external partners
      • Comfortable working in a less structured environment and able to hold self-accountable with processes
      • Strong PowerPoint creation and in-person & virtual presentation skills; proficiency in Outlook, Word and Excel
      • Start-up mentality with comfort in a fast-paced environment, wearing multiple hats, and collaborating with different micro-cultures within the broader organization
      • Passionate about purpose-led brands - especially in health, wellness and fitness - and obsessed with the consumer experience Compensation : The anticipated range for this position is $110,000 to $130,000. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. Carlsbad, United States Masimo Consumer is a newly formed division within Masimo, the most innovative remote patient monitoring company in the world. This division oversees the consumer audio business (formerly called Sound United) and Masimo's expansion into consumer health. Masimo Consumer strives to improve lives through consumer centric innovations. One of the world's largest portfolio audio companies, Masimo Consumer Audio is home to eight legendary audio brands: Bowers & Wilkins -, Denon -, Polk Audio -, Marantz -, Definitive Technology -, Class-- -, and Boston Acoustics - . Each brand boasts its own philosophy and unique approach to bringing sound and home entertainment to life. With over 300 years of innovative audio and home solution expertise, Masimo Consumer Audioimproves lives by creatingdistinct and immersive listening experiences for a wide range of consumers in more than 130 countries. To learn more about Masimo Consumer Audio and its brands, visit www.masimo.com . About Us We employ more than1,800 associates in 18 countries, empowering us to take our brands to new heights. Masimo Consumer has a global face and a sales presence in over 130 countries with manufacturing, supply chains, distribution channels and, associates in the United States, Europe, Japan , China, and other parts of Asia. - High visibility, broad impact. This is a high-growth environment, and you will have the opportunity to really make an impact on our systems and processes and how we enhance them. In addition to being exposed to new projects and learning new skills, this role also positions you to interact with a variety of departments, teams, and leadership groups on a global basis.
        
        Great time to join. We are proud to provide premium audio/video experiences to both commercial and consumer markets and, we're experiencing healthy growth. When you've proved yourself a star and are ready for the next career step, the opportunities will be there.
        
        Cultural experience. You will have regular exposure to many cultures. We're in over 130 countries, so you're not just focused on one culture, but will enjoy working with many.
        
        Building on success. Our growing portfolio of premium audio and video products and the new consumer health line deliver best in design, technology, innovation and, performance to a variety of customers who seek to enrich the moment with pure sound and vision. Our well-respected products continuously win industry awards and accolades. We are investing in growth and expanding our product lines, distribution channels and markets, and our teams, making this an exciting time to be part of Masimo Consumer .
        
        Excellent compensation, benefits and, work environment. In addition to a competitive salary, and an attractive incentive program, we offer a collaborative work environment and professional development opportunities. Join MASIMO CONSUMER and let's build an even greater company together!
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Keywords: Bowers & Wilkins, Carlsbad , Global Brand Manager, Executive , Carlsbad, California