Director, Consumer Marketing - Skincare
Company: AbbVie
Location: Irvine
Posted on: July 10, 2025
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Job Description:
Company Description At Allergan Aesthetics, an AbbVie company,
we develop, manufacture, and market a portfolio of leading
aesthetics brands and products. Our aesthetics portfolio includes
facial injectables, body contouring, plastics, skin care, and more.
Our goal is to consistently provide our customers with innovation,
education, exceptional service, and a commitment to excellence, all
with a personal touch. For more information, visit
https://global.allerganaesthetics.com/. Follow Allergan Aesthetics
on LinkedIn. Job Description The Director, Consumer Marketing, will
develop, direct and execute the marketing strategy and brand
campaigns that attract, engage and retain Skincare consumers and
build brand affinity and loyalty for the brand. This includes, but
is not limited to TV creative, paid digital, social media (paid and
organic) and website for SkinMedica, Diamond Glow and Latisse Lead
in the development of annual brand planning, including business
objectives, strategies and translation of strategies to marketing
programs and campaigns for the Skincare brands. Lead internal
creative team and external creative agencies to develop creative
and content for all channels. Lead in the strategic development of
the media mix and the execution of the media plan alongside
internal Media COE and external media partners. Continuously
analyze data to inform media optimization. Develop Skincare
consumer marketing programs and collaborate with cross functional
team members to optimize the programs message and ensure
consistency and flawless execution across all relevant channels
(includes, but not limited to TV, digital, social, print,
influencer, partnerships and earned media.) Lead the implementation
of marketing programs from concept to execution, driving
collaboration among internal and external partners. Develop
campaign briefs that identify key consumers, program objectives and
strategies, KPIs and a successful measurement plan. Manage external
partners, including creative agencies, media agency and web
development team to ensure partners have clear direction to execute
timely and within budget. Lead social media team to develop
strategies and content for the social media channels; proactively
recommend strategies to improve/refine campaigns to achieve broader
consumer consideration and drive conversion. Develop effective
working relationships with Regulatory, Legal, Medical and
Compliance counterparts to ensure all creative meet requirements.
Participate in market research and integrate insights into tactical
execution. Lead internal and partner with external creative teams
and agencies to develop, manage and execute an annual 360-degree
communication calendar. Lead the management and maintenance of
brand websites, coordinate with an internal development team to
ensure web updates are planned and deployed in a timely fashion.
Provide analysis and reports on TV, digital, social campaigns and
web performance. Qualifications Bachelors degree in related field
required, MBA or related Masters Degree preferred 10 years of
consumer marketing/brand management experience executing 360-degree
brand campaigns Preferred experience in aesthetics, beauty,
wellness or CPG marketing Agency Management experience preferred
Supervisory experience Additional Information Applicable only to
applicants applying to a position in any location with pay
disclosure requirements under state orlocal law: The compensation
range described below is the range of possible base pay
compensation that the Companybelieves ingood faith it will pay for
this role at the timeof this posting based on the job grade for
this position.Individualcompensation paid within this range will
depend on many factors including geographic location, andwemay
ultimatelypay more or less than the posted range. This range may be
modified in thefuture. We offer a comprehensive package of benefits
including paid time off (vacation, holidays,
sick),medical/dental/visioninsurance and 401(k) to
eligibleemployees. This job is eligible to participate in our
short-term incentiveprograms. This job is eligible to participate
in our long-term incentiveprograms Note: No amount of payis
considered to bewages or compensation until such amount is earned,
vested, anddeterminable.The amount and availability of any
bonus,commission, incentive, benefits, or any other form
ofcompensation and benefitsthat are allocable to a particular
employee remains in the Company's sole andabsolutediscretion unless
and until paid andmay be modified at the Companys sole and absolute
discretion, consistent withapplicable law. AbbVie is an equal
opportunity employer and is committed to operating with integrity,
driving innovation, transforming lives and serving our community.
Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only
- to learn more, visit
https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation,
click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Keywords: AbbVie, Carlsbad , Director, Consumer Marketing - Skincare, PR / Public Relations , Irvine, California